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Social media is something that has seen an unprecedented growth in the past few years. Social media websites are now amongst the highest rated websites online and they receive the highest amount of traffic in a day. Social media websites are getting millions of new users every day, which just show how much popularity, it has gained in such a small amount of time.
Biggest shift since Industrial Revolution
According to many experts, social media may be the biggest shift since the Industrial Revolution and if you see the trends they are not far from the truth. Statistics show that Twitter sees almost 18 million new users every day, and Facebook actually gets more traffic than Google does in a day. This represents a whole new world and new opportunities for people and businesses. Many businesses have had to shift their focus because of the social media growth. In many ways, we can actually think of it as a revolution.
New meaning to micro blogging
Social media has brought about many changes in the way information is shared and retrieved online. It has given a whole new meaning to micro blogging, because people now openly say what they feel and do on social media websites. If you see on these websites, people update Facebook statuses and send out Twitter feeds several times a day, which is a way to communicate with others. Many new networks have come into existence with social media, and communication barriers are now next to none. Because of social media, many new communities have been established online.
Social media has also brought about a big change in online marketing techniques. As mentioned before, social media websites offer a huge marketplace for businesses, which is why many are now using social media for their own benefit. Most businesses and brands now have their own social media pages, such as Facebook pages and Twitter accounts. Businesses now realize that they cannot ignore the importance of social media, and so they are investing a lot of money and effort in this platform.
Social media as marketing tool
Social media is a very effective advertising and marketing tool, because it allows businesses to interact with customers directly. It is also a great way to get more information about your customers, and gets feedback from them. When a company has a Facebook page, people can ask questions directly from the company or give them feedback about any products that they have used. In this way, companies can get valuable information they need to improve their products. Also, companies can build stronger customer relationships by attending to and relying to their customers online.
Business today without social media?
In today’s online environment, a business can really not survive if it does not incorporate social media in its strategy. Social media is a something that might actually see even more growth in the next few years, with players like Google entering the market. Therefore, it is essential for all businesses to jump on this bandwagon and reap the innumerable benefits that social media has to offer.